Clever Fruit Products (Clever), which produces fermented superfruit natural ingredients, has recently sent samples to a major US research project which is investigating fermented skin care solutions. Clever’s fermented wild blueberry product Bluotic™ is being investigated for both topical and beauty-from-within applications.

Regulators around the world historically recognize fruit, particularly superfruit, for their health benefits and maintain a list of specific health benefits attributed to each fruit. The wild blueberry, in particular, is recognized as providing benefits in 6 of the world’s top 10 pandemics.

“The wild blueberry is a powerful fruit.”, said Sean Sears, Chief Executive Officer for Clever. “Skin care treatment and fermented solutions for skin care are increasingly being seen as part of the next wave of health enhancing solutions.”

Clever is a developer of fermented natural health ingredients for functional foods (beverages), supplements, and nutraceutical brands. Its mission is to enhance the health of society using fermentation to increase the potency of antioxidant-rich superfruit. Clever’s products modulate the microbiome aiding the body’s gut, brain, skin and cell health. It works to bring the microbiome back into balance by helping to limit the health damaging effects of inflammation and oxidative stress.

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