What We Do
Clever is a manufacturer of fermented natural health ingredients for nutraceutical, supplement, and functional food brands. Our mission is to enhance the health and well-being of individuals by increasing the nutritive potency of fruit polyphenols through fermentation.
Our proprietary fermentation technologies improve the bioavailability (absorption) and nutritive profile of fruit polyphenols, and produce a broad array of metabolites that are known to protect the body from inflammation, and improve gut, cell and brain health.
Our fermentation technologies mimic the same functions as the body’s digestion and we aim to create a similar set of chemical bioactives as occurs during digestion, which of course is a fermentation of food.
For decades, fruit polyphenols have been widely researched all over the world and regular intake is associated with health benefits including:
- Reduction in the risk of cardiovascular disease, and type 2 diabetes.
- Slower rate of cognitive decline and reduced risk of neurodegenerative disorders such as Parkinson disease.
- Their antioxidant functions make them a natural defense for many types of cancers.
- Their anti-inflammatory capabilities aid with digestion and contribute to better weight management.
- Polyphenols are also known for skin protection and beautification abilities.
The problem with polyphenol enabled natural products is that very little of the goodness is available for the body, one macro study suggests it is less than 0.01%. If you are investing in this market, pay attention. If you are not measuring what is happening in the body then you are blind to the claims you make.
Initial results of our trials demonstrate that our fermentations could significantly enhance the health impacts of fruit. Our product strategy is to focus on the world’s leading superfruits for their richer more complex polyphenol profiles to develop health aiding solutions.
Our first product, Bluotic™, launched in 2022. is based on the Wild Blueberry, the World’s #1 Superfruit. Our research intention is to demonstrate that our fermented wild blueberry ingredient can have a significant impact on brain health, particularly aging related cognitive decline, and perhaps aid in warding off cognitive decline.
Our vision is 10 Superfruit – 10 Nutraceutical.
© CleverFruitProducts 2024
Email: pr@cleverfruitproducts.com