Clever is pleased to announce the launch of its fermented wild blueberry ingredient at this year’s SupplySide West event in Las Vegas. Taking place on October 25-28, this year marks a return to this premiere in-person event, which brings together over 18,000 buyers and suppliers that drive the health and nutrition industry.

Helping to drive the health and nutrition industry is Clever’s initial line of fermented ingredients which are based on the world’s leading superfruit: the wild blueberry. This includes a supplement product that supports cardiovascular, immune, cognitive, vision, and weight management; a fibre-rich whole-fruit version, as well as a whole-fruit cholesterol management nutraceutical which trials suggest lowers LDL cholesterol by up to 40%.

While the sampling of products will not be permitted at the event due to COVID-19, interested attendees will be able to visit booth 3545 to demo Clever’s fermented wild blueberry product and complete follow-up sample requests. The company will also have an online presence through the SupplySide 360 Network Platform where those unable to attend the event in-person can find more information about Clever’s products.

“COVID has had a dramatic impact on consumer demand for supplements and functional ingredients, and our product line enables manufacturers to differentiate themselves with a superior product offering,” says Liam Tayler, President of Clever. “We’re excited to be back at an in-person event, and this year’s Supply Side West coincides perfectly with the launch of our product.”

About SupplySide West 2021:
SupplySide West & Food ingredients North America brings together more than 18,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. Held at the Mandalay Bay Resort & Casino in Las Vegas, SupplySide West & Food ingredients North America is all about the science and strategy around the development of finished products that drive the global business economy.

About Clever Fruit Products:
Clever Fruit Products is a developer of fermented plant-based enhance the health of society by increasing the potency of fruit polyphenols through fermentation. Its proprietary fermentation technologies create a postbiotic product that improves the bioavailability and potency of fruit polyphenols, resulting in fermented products that outperform the efficacy of the top natural superfruit ingredients on the market.

Media contact:
Jaclyn Saunders

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