Clever Fruit Products (“Clever Fruit”) is excited to announce that it will attend the upcoming Natural Products Expo West trade show which takes place in Anaheim, California from Mar 3-7. Produced by New Hope Network, it is the world’s largest health products event and will bring together natural and organic ingredient manufacturers, suppliers, and distributors.

Clever has been selected to access pre-show consultancy services provided by T3 International (“T3”) and CK Ingredients (“CK”), as part of a co-operative venture between Natural Products Canada (“NPC”) and NRC-IRAP. This will include planning advice, meeting arrangement facilitation, and strategic marketing consulting, all of which have been invaluable services leading up to the event in the areas of customer evaluation and strategy.

T3 and Clever Fruit have identified a list of potential partners and customers as part of T3’s matchmaking services, which will also enable Clever to further develop its customer discovery framework. “The access to pre-show planning advice has given us invaluable insight into clients’ decision-making process; as well as helping to put us directly in touch with potential partners and clients,” says Liam Tayler, President of Clever Fruit. “We are very appreciative of NPC, NRC-IRAP, T3, and CK as this advice will ensure we make efficient and effective use of our time and capital investments associated with attending Expo West.”

About New Hope Network:
New Hope Network is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers, the network offers a robust portfolio of content, events, data, research and consultative services. Through its mission of growing healthy markets to bring more health to more people, New Hope Network helps businesses identify the people, products, partnerships and trends that create better opportunities and connections. For more information visit


About Clever Fruit Products:
Clever Fruit Products (“Clever Fruit”) manufactures a fermented functional ingredient to manage cholesterol naturally. Clever Fruit’s technology is a unique approach to fermentation that draws out the full nutrient profile of the underlying fruit while creating new compounds. Its initial product is based on the wild blueberry and early trials suggest a potential to reduce cholesterol by 40% and reduce LDL oxidation, lowering the possibility of plaque formation in the arteries.

For more information, please contact:

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