Clever Fruit Products (“Clever”) is pleased to announce it has been selected as one of the winners of Innovacorp’s Spark Innovation Challenge competition. With 136 competitors in attendance, Clever won a top prize of $50,000 for its innovation of a new natural product focused on cholesterol health. The Spark Innovation Challenge is an open competition held by venture capitalist Innovacorp, with a goal to identify and support early stage technology companies with high-potential.

“We are excited to win the $50k and mentoring that comes with being a Spark Innovation Challenge winner. The competition itself was a great learning experience as we advanced our market understanding and enjoyed the training and feedback we received,” said Sean Sears, Executive Chair of Clever. “Clever is a big idea with immense potential and we look forward to working with Innovacorp.”

Funding will be used by Clever to identify the most achievable early target markets. With more than 700m people worldwide suffering from high-cholesterol, we aim to identify and impact a market desperate for a new solution.

About Innovacorp:

Innovacorp is Nova Scotia’s early stage venture capital organization. It finds, funds and fosters innovative Nova Scotia start-ups that strive to change the world. Early stage investment is at the core of Innovacorp’s business model. The organization also gives entrepreneurs access to world-class incubation facilities, expert advice, and other support to help accelerate their companies.

About Clever Fruit Products:

Clever Fruit Products is a manufacturer of premium fermented functional ingredients for nutraceutical, supplement, and functional food brands. Its mission is to enhance the health of society by increasing the nutritive potency of fruit polyphenols through fermentation. Its proprietary fermentation technologies improve the bioavailability and nutritive profile of fruit polyphenols, resulting in functional ingredients that are superior to the original fruit.

Media contact:
Jaclyn Saunders


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